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|Link popularity is a measure of the quantity and quality of other web sites that link to a
specific site on the World Wide Web. It is an example of the move by search engines
towards off-the-page-criteria to determine quality content. In theory,
off-the-page-criteria adds the aspect of impartiality to search engine rankings. Link
popularity plays an important role in the visibility of a web site among the top of the
search results. Indeed, some search engines require at least one or more links
coming to a web site, otherwise they will drop it from their index.
Search engines such as Google use a special link analysis system to rank web pages.
Citations from other WWW authors help to define a site's reputation. The philosophy of
link popularity is that important sites will attract many links. Content-poor sites will
have difficulty attracting any links. Link popularity assumes that not all incoming links
are equal, as an inbound link from a major directory carries more weight than an
inbound link from an obscure personal home page. In other words, the quality of
incoming links counts more than sheer numbers of them
A reciprocal link is a mutual link between two objects, commonly between two
websites to ensure mutual traffic. Example: Alice and Bob have websites. If Bob's
website links to Alice's website, and Alice's website links to Bob's website, the
websites are reciprocally linked. Website owners often submit their sites to reciprocal
link exchange directories, in order to achieve higher rankings in the search engines.
Reciprocal linking between websites is an important part of the search engine
optimization process because Google uses link popularity algorithms (defined as the
number of links that led to a particular page and the anchor text of the link) to rank
websites for relevancy.
One-way link is a term used among webmasters for link building methods. It is a
hyperlink that points to a website without any reciprocal link; thus the link goes
"one-way" in direction. It is suspected by many industry consultants that this type of
link would be considered more natural in the eyes of search engines. One-way links
are also called Incoming Links or Inbound Links.
An effective way to build this type of one-way linking is by distributing articles through
content sites and article directories. These articles generally contain an About The
Author box that contains a one-way link back to the author's URL. When publishers use
these articles, those one-way links help authors increase their page rank.
From Wikipedia, the free encyclopedia