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Link popularity is a measure of the quantity and quality of other web sites that link to
a specific site on the World Wide Web. It is an example of the move by search
engines towards off-the-page-criteria to determine quality content. In theory,
off-the-page-criteria adds the aspect of impartiality to search engine rankings. Link
popularity plays an important role in the visibility of a web site among the top of the
search results. Indeed, some search engines require at least one or more links
coming to a web site, otherwise they will drop it from their index.
Search engines such as Google use a special link analysis system to rank web
pages. Citations from other WWW authors help to define a site's reputation. The
philosophy of link popularity is that important sites will attract many links.
Content-poor sites will have difficulty attracting any links. Link popularity assumes
that not all incoming links are equal, as an inbound link from a major directory carries
more weight than an inbound link from an obscure personal home page. In other
words, the quality of incoming links counts more than sheer numbers of them
A reciprocal link is a mutual link between two objects, commonly between two
websites to ensure mutual traffic. Example: Alice and Bob have websites. If Bob's
website links to Alice's website, and Alice's website links to Bob's website, the
websites are reciprocally linked. Website owners often submit their sites to
reciprocal link exchange directories, in order to achieve higher rankings in the
search engines. Reciprocal linking between websites is an important part of the
search engine optimization process because Google uses link popularity algorithms
(defined as the number of links that led to a particular page and the anchor text of
the link) to rank websites for relevancy.
One-way link is a term used among webmasters for link building methods. It is a
hyperlink that points to a website without any reciprocal link; thus the link goes
"one-way" in direction. It is suspected by many industry consultants that this type of
link would be considered more natural in the eyes of search engines. One-way links
are also called Incoming Links or Inbound Links.
An effective way to build this type of one-way linking is by distributing articles
through content sites and article directories. These articles generally contain an
About The Author box that contains a one-way link back to the author's URL. When
publishers use these articles, those one-way links help authors increase their page
rank.
From Wikipedia, the free encyclopedia