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A web directory or link directory is a directory on the World Wide Web. It specializes in linking to other web sites and
categorizing those links.
A web directory is not a search engine, and does not display lists of web pages based on keywords, instead it lists web sites
by category and subcategory. The categorization is usually based on the whole web site, rather than one page or a set of
keywords, and sites are often limited to inclusion in only few categories. Web directories often allow site owners to directly
submit their site for inclusion, and have editors review submissions for fitness.Most of directories are very general in scope
and list websites across a wide range of categories, regions and languages. But there are also some niche directories which
focus on restricted regions, single languages, or specialist sectors. One type of niche directory with a large number of sites
in existence, is the shopping directory for example. Shopping directories specialize in the listing of retail e-commerce sites.
Directories have various features in listing, often depend upon the price paid for inclusion:
Free submission – there is no charge for the review and listing of the site
Reciprocal link – a link back to the directory must be added somewhere on the submitted site in order to get listed in the
directory
Paid submission – a one-time or recurring fee is charged for reviewing/listing the submitted link
No follow – there is a rel="nofollow" attribute associated with the link, meaning search engines will give no weight to the link.
Featured listing – the link is given a premium position in a category (or multiple categories) or other sections of the directory,
such as the homepage
Bid for position – where sites are ordered based on bids
Affiliate links – where the directory earns commission for referred customers from the listed websites